5 Reports to Read for Library Marketing



From The ‘M’ Word – Marketing Libraries blog, we picked up this handy summary of recent reports to inform your library marketing. From the post:

A handful of reports released this year offer useful data for marketing and PR planning in the U.S. Knowing your audience is vital, and while you always need good local information, it also helps to see the big picture. These five publications reveal data from across the U.S. for public and academic librarians.

Here are their reading recommendations; read the full post for the full scoop on each. All are free, except  for the academic libraries statistical report from the Association of College and Research Libraries (ACRL), which may be purchased from the ALA store.

The ‘M’ Word offers marketing news, tips, and trends for libraries.

 

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