Have you ever joined a fundraising team for a cause you supported? Asked your friends and family to donate when you were participating in a charity walk? Then, you’ve participated in peer-to-peer fundraising.
CauseVox has made available a free peer-to-peer fundraising primer online for download. The PDF outlines topics such as types of peer-to-peer fundraising, developing your concept, communications strategies, and coaching your community fundraisers.
Fundraisers know that one of the factors for success is who makes the ask. Peer-to-peer fundraising leverages your efforts, turning your library supporters into ambassadors and fund raisers working on your behalf.