The online Library Campaign Training Institute focuses on how to create, market, and implement an effective advocacy campaign for your library. All five sessions are free and offered online between July 14 and August 4. This webinar series is presented by the ALA Office for Library Advocacy and co-sponsored by United for Libraries and the ALA Chapter Relations Office.
Registration is mandatory, and “seats” in the virtual room are first-come, first serve. All sessions will be recorded and archived for future viewing; registrants will be sent a link after each session to watch the recorded webinar. Register for each session separately.
Part 1: Building your Base – July 14, 11:00 a.m. MDT
This workshop makes the connection between program and services outreach and building a library’s base of support for advocacy. This workshop details:
- Using recent research as well as preparing public service return on investment calculations.
- How to map a community.
- Options for program development – examples used are the Recreation market and local elected officials.
- Connection between customer service and advocacy.
- Use of social media.
- Managing data.
- Using volunteer messengers.
Register for Part 1 at ala.adobeconnect.com/e237rpvpkjb/event/registration.html
Part 2: The Best Defense is a Good Offense – July 21, 11:00 a.m. MDT
This workshop provides participants with the knowledge needed to:
- Create a campaign plan.
- Recruit volunteer leadership.
- Detail roles and responsibilities.
Register for Part 2 at ala.adobeconnect.com/e3l3fk4nzyp/event/registration.html
Part 3: Message, Marketing, & Media – July 28, 11:00 a.m. MDT
This workshop walks participants through:
- How to develop a campaign message using values and emotional branding.
- Integrating that message into campaign outreach.
- Public presentations.
- Using the media to advance the message.
Register for Part 3 at ala.adobeconnect.com/e8gwutbl7gb/event/registration.html
Part 4: Connecting with YES Voters and Part 5: Get out the Vote (offered back to back) – August 4, 11:00 a.m. MDT
The Part 4 workshop details the nuts and bolts of a library field operation including:
- Targeting through using enhanced voter files.
- Phone Banking/Direct Mail/Social Media/Email/Voter Tracking
The final workshop brings the previous four together with the ultimate goal of reaching out to Yes voters and getting them to the polls.
Register for Parts 4 and 5 at ala.adobeconnect.com/e2mcuzeax0q/event/registration.html