The American Library Association’s Office for Library Advocacy is offering a free webinar series designed to teach attendees how to create, market and implement effective advocacy campaigns for libraries.
Beginning Thursday, July 14th, and occurring each Thursday through Aug. 4, the Library Campaign Training Institute will cover a host of topics, with a different focus each week. These 90-minute sessions include:
- Part 1: Building your Base – Making the connection between program and services outreach and building a library’s base of support for advocacy. (July 14)
- Part 2: The Best Defense is a Good Offense – Provides participants with the knowledge needed to create a campaign plan, recruit volunteer leadership and detail responsibilities. (July 21)
- Part 3: Message, Marketing, & Media – Workshop walks participants through developing a campaign message using values and emotional branding, as well as using media to advance the message. (July 28)
- Part 4 +5: Connecting with YES Voters + Get out the Vote – Details the nuts and bolts of a library field operation including targeting through enhanced voter files, phone banking, social media, and voter tracking. The final portion brings the previous four sessions together with the ultimate goal of reaching “yes” voters and getting them to the polls. (Aug. 4)
These webinars are presented by Libby Post of Communication Services, and all begin at 11 a.m. Mountain Time.
Registration is mandatory, and attendance is limited to the first 100 participants who arrive in the virtual room(s). Visit the event page to sign up for the individual sessions.
This webinar series is presented by the ALA Office for Library Advocacy and co-sponsored by United for Libraries and the ALA Chapter Relations Office. For more information about this series or for questions about registration, please contact the ALA Office for Library Advocacy at firstname.lastname@example.org.