GoWYLD Toolkit | Wyoming State Library

Welcome to the GoWYLD Marketing Campaign Toolkit!

From June 6th through the end of November, the Wyoming State Library will be promoting a new marketing campaign, “Get Out There and GoWYLD“, showcasing many of GoWYLD’s most useful resources.

Below you’ll find links to digital and print assets that your library can download and share with your patrons to help them explore all that GoWYLD has to offer.

Note: Be sure to direct all web traffic to our dedicated campaign URL, GoWYLD.com, to maximize our campaign’s effectiveness.

Use this calendar as a guide to know when to share these campaign assets

Choose from different sized banner graphics to display on your library’s website

Update your cover images on your social media pages to provide additional exposure

Use these “boilerplate” snippets of text in your emails and social media posts

Download and print this 8.5×11 poster to promote our campaign within your library

Upload these videos to your social media and website to promote GoWYLD resources

Share these social post graphics according to our official campaign calendar

Use this HTML template to send campaign branded email messages to your patrons

This project was made possible in part by the Institute of Museum and Library Services LS-250246-OLS-21.

Opt-in for Future Marketing Campaign Emails

As the campaign progresses, the WSL will be sending periodic emails (end of May through end of November) to inform the library community of any reminders, updates and other general announcements specific to this campaign.

If you would like to receive these future emails, please complete the form below and you’ll be added to this email list. Thank you!