Using Social Media Channels Beyond Facebook and Twitter

Aug 24, 2021

social network and connected words on touch-screen tablet-pc with finger touching screenThere’s a lot more to the internet than Facebook, Twitter, and Instagram — and if you aren’t there, you could be missing out! Join Engaging Local Government Leaders (ELGL) each week for a look at ways to connect with residents in the broader social media landscape with their free webinar series, “Reaching the Broader Social Media Channel Landscape.”

Sessions begin on August 25. Find them all, learn more, and register at Take a look at their webinars, then take a look on where you want to be on social media!

Wednesday, Aug. 25  (12-1 pm)
How to: YouTube & Wibbitz for Video Creation
Over 80% of Americans say they use YouTube according to Pew—and no, that’s not a typo. We’ll explore YouTube’s audience (hint: it’s everyone) and how they use it, then switch gears for a live demo of Wibbitz, an affordable and easy-to-use video creation tool. You’ll walk away with a better understanding of how YouTube can fit into your social media strategy and just how easy it can be with a short-form video tool like Wibbitz.

Wednesday, Sep 1 (12-1 pm)
How to: Engage Lifestyle Blogs
Who runs the world? Moms. That might be a slight exaggeration, but the fact remains that parents can be powerful local influencers. This session features Amy J. McConnell, APR, former local government communications specialist and current owner of East Valley Moms. Drawing on her experience with both the government and influencer perspectives she’ll cover how to identify local lifestyle influencers, cultivate good relationships, and how to make an effective partnership pitch.

Wednesday, Sep 8 (12-1 pm)
How to: Nextdoor
When it comes to guaranteeing hyperlocal reach, neighborhood-focused social platform Nextdoor can’t be beat. Hear from Joseph Porcelli, Global Public Agency Lead with Nextdoor, and the City of Battlecreek, Michigan’s Community Manager Jessica L. Vanderkolk.

Wednesday, Sep 15 (12-1 pm)
How to: Reddit
Only two social platforms showed a significant increase in usage by Americans since 2019—YouTube and Reddit. While it’s far behind other players in terms of its number of users, those who do spend time on Reddit turn to it often for news and local information. In this session, we’ll talk about how to show up authentically on Reddit. We’ll tackle some common lingo, too, and before you know it you’ll be collecting karma like nobody’s business!

Wednesday, Sep 22 (12-1 pm)
How to: TikTok
Love it or hate it, there’s no denying its popularity: TikTok beat out Facebook and WhatsApp to claim the spot of #1 most popular social app download in the world for 2020. Here’s a closer look at the rapidly growing platform and how governments can leverage it to reach residents.


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