Category Archives: Articles and Information

5 Reports to Read for Library Marketing

From The ‘M’ Word – Marketing Libraries blog, we picked up this handy summary of recent reports to inform your library marketing. From the post:

A handful of reports released this year offer useful data for marketing and PR planning in the U.S. Knowing your audience is vital, and while you always need good local information, it also helps to see the big picture. These five publications reveal data from across the U.S. for public and academic librarians.

Here are their reading recommendations; read the full post for the full scoop on each. All are free, except  for the academic libraries statistical report from the Association of College and Research Libraries (ACRL), which may be purchased from the ALA store.

The ‘M’ Word offers marketing news, tips, and trends for libraries.


Government Book Talk Reaches 1 Million Views

From “A Top Ten List of Funny Federal Titles”

From the U.S. Government Publishing Office

Since its inception in late April of 2010, Government Book Talk’s mission has been to “spotlight the amazing variety of government publications and their impact on ourselves and our world – and have fun while doing it.” Well, over one million page views (and counting) later, they’ve done just that.

Over the past eight years, Government Book Talk has featured over 438 new and popular Federal publications covering current events and topics that affect the lives of all Americans, from military history, to smart health tips on improving one’s diet, to important news and guidance on issues affecting our daily lives such as personal finances, education, and much more.

According to page views, here are the top 20 subjects highlighting publications featured in Government Book Talk:

  1. Hawks vs. Doves: The Joint Chiefs and the Cuban Missile Crisis (31,176)
  2. Quiz and History for Bill of Rights Day December 15  (28,316)
  3. Radio 101: Operating Two-Way Radios Every Day and in Emergencies (25,616)
  4. Gettysburg: America’s Bloodiest Battle (19,221)
  5. Tracking “Big Red One”: NORAD’s Secret Santa Mission (18,122)
  6. The Underground Railroad Leaves its Tracks in History (16,199)
  7. Arming the Fleet: The Compelling Story of a Secret Naval Base in the Desert (16,044)
  8. The U.S. Military Storms to the Rescue in Foreign Disaster Relief (14,446)
  9. Reagan, Intelligence, and the End of the Cold War (11,318)
  10. The History of eBooks from 1930’s “Readies” to Today’s GPO eBook Services (9,783)
  11. A Plum Book of Political Positions (9,288)
  12. Going “GAGAS” for the GAO Yellow Book (8,168)
  13. Go-to-Guide on Hazardous Materials for First Responders(7,560)
  14. Code Talkers: How American Indians Have Helped Fight Wars (7,129)
  15. Fun With the GPO Style Manual (6,675)
  16. The All-in-One Guide to All Federal Assistance Programs(5,875)
  17. Quiz: Are You Smarter Than an 8th Grade Civics Student? (5,613)
  18. A Top Ten List of Funny Federal Titles (5,474)
  19. The Privacy Act: What the Government Can Collect and Disclose About You (5,378)
  20. CIA’s Word Factbook: Global Intelligence for Every Thinker, Traveler, Soldier, Spy (5,169)

Federal publications offer a wealth of knowledge to help us understand and appreciate the world we live in. Visit the U.S. Government Bookstore website to find all the publications (and more) featured in Government Book Talk. You can also find more than a million official Federal Government publications from all three branches at or stop in at one of Wyoming’s seven Federal depository libraries, including the Wyoming State Library.

First Lady Mead Partners with Sponsors to Give Books to Fourth Graders

First Lady Carol Mead has partnered with several corporate sponsors to provide a copy of her second children’s book, Blazing Wyoming Bonnets, to fourth graders throughout Wyoming.

“Advancing early childhood literacy has been and continues to be a passion of mine,” Mrs. Mead said. “Putting books into the hands of Wyoming’s children provides an opportunity to cultivate a love for reading and to establish a habit of reading at home.”

Mrs. Mead wrote Blazing Wyoming Bonnets, co-authored and illustrated by Centennial artist, Melanie O’Hara, to celebrate some of the trailblazing women in Wyoming’s history. The book features 25 women with ties to Wyoming, from its territory days to the present. Full-color illustrations, rhyming poetry and brief biographical sketches bring to life the contributions of these women to our state and its history.

“I am grateful for the generosity of our corporate partners, which makes it possible to share this book with fourth graders in every Wyoming county,” said Mrs. Mead. “Their commitment to education and childhood literacy is having a very real impact in our state.”

Sponsoring companies are: Cheyenne Regional Medical Center/ Cheyenne Children’s Clinic, Ciner Wyoming, CIGNA Healthcare, Genesis Alkali, Puma Steel, Tata Chemicals, Union Pacific, Warehouse Twenty-One, and Xanterra Parks and Resorts.

Over 7,500 copies of Blazing Wyoming Bonnets will be distributed to fourth graders through individual school districts this fall.

News in Brief

Stand for the Banned Read-Out
Since the inception of Banned Books Week in 1982, libraries and bookstores throughout the country have staged local read-outs, continuous readings of banned and challenged books. Submitted videos may be featured on the Banned Books Week YouTube channel. Suggestions for video content include reading from a banned or challenged book, sharing why a book was censored, or discussing the benefits of unrestricted reading.

Sign Up Your Library to Participate In National Voter Registration Day
Participating in National Voter Registration Day (NVRD) on September 25 is a fun way to get your library involved in voter registration efforts and to train your staff about the library’s role in local elections. Staff will be able to talk about the elections in a meaningful and informative way, and, through the volunteers involved in NVRD, the library will be better connected to local political groups and individuals, reinforcing the library’s significant role in democracy.

October is Health Literacy Month
Health Literacy Month is a time for organizations and individuals to promote the importance of understandable health information. Over the years, libraries, health care organizations, community services, health literacy coalitions, government agencies, literacy programs, universities, and many others have hosted a wide range of Health Literacy Month events. See ideas on how libraries can participate from WebJunction.

Stork Storytime Librarian Toolkit
The North Liberty Library has developed a unique and exciting early literacy program, and has created a toolkit to help libraries of any size to implement the program. Stork Storytime Reads focuses on the expecting family, encouraging the development of a daily reading routine before baby (and chaos) arrives. It offers expecting parents and caregivers opportunities to learn about early literacy skills and connect with resources in their communities, empowering them to be more confident in their roles as a child’s first teacher, right from the very beginning.

DigitalLearn Offers Courses on Finding Reliable Health Information, the Public Library Association’s collection of self-directed tutorials for end-users to increase their digital literacy, now features a course all about researching health topics on the Internet. Developed in partnership with the National Network of Libraries of Medicine, the new Online Health Information course was designed to help learners understand and evaluate health information while avoiding potentially harmful or misleading sources.

5 Types of Probable Supporters and How to Reach Them
The report From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018 reveals that compared to 2008, more voters think of libraries as hubs for connecting, learning, and skill-building. The not-so-good news: most voters don’t understand where library funding comes from, and they are less committed to supporting tax-based library funding than they were a decade ago. Learn how to reach your probable backers and solidify their support.

Voting Open for the 2018 Teens’ Top Ten
Teens all around the world can start casting their votes for their favorite titles for the 2018 Teens’ Top Ten now through Oct. 13 at The voting page, hosted by DOGObooks, showcases all 25 nominees with their respective book covers and summaries, as well as the opportunity for teens to leave comments about their favorite titles. The “top ten” titles will be announced the week following Teen Read Week™, which takes place Oct. 7-13.

IFLA Guidelines for Library Services to Persons with Dyslexia
These guidelines help libraries provide services to persons with dyslexia with ideas, examples, and suggestions on how to recognize library visitors with dyslexia, how to approach them and how to improve the library services.

The American Library Association has argued in support of the Federal Communications Commission’s (FCC) strong, enforceable rules to protect and preserve the open internet with an amici filing with the U.S. Court of Appeals for the District of Columbia Circuit.

Join the Dear Banned Author Letter-Writing Campaign

From the American Library Association

Speaking out for banned and challenged books is vital in the fight against censorship. This Banned Books Week (September 23-29), the American Library Association’s Office for Intellectual Freedom (OIF) is hosting a letter-writing campaign that celebrates stories that have made an impact.

Dear Banned Author encourages readers to write to banned or challenged authors, sharing how their stories made a difference. Libraries are invited to host letter-writing programs during Banned Books Week. The Dear Banned Author webpage includes promotional tools:

  • Printable postcards
  • A list of banned and challenged author addresses and Twitter handles
  • Tips on hosting a letter-writing program
  • Shareable images

Readers are also encouraged to share their letters on social media using the hashtag #DearBannedAuthor and #BannedBooksWeek.

Dear Banned Author not only raises awareness of books that are threatened with censorship, but also generates discussions about the essential access to a variety of library materials. Authors have also shared fan letters as support when there’s a public challenge to their books.

Pop-Up Display to Commemorate 19th Amendment

The National Archives is offering a free pop up display titled Rightfully Hers to commemorate the 100th anniversary of the ratification of the 19th amendment.

Spotlighting this landmark moment in American history and what it took to secure voting rights for women, this pop up display contains simple messages exploring the history of the 19th amendment’s ratification, women’s voting rights before and after the 19th amendment, and its impact today. Women’s suffrage takes on special significance in Wyoming, the first state to grant women the right to vote.

The link to request one will go live here at 10 a.m. MDT on Wednesday, September 19. You will not be able to request one before that time so mark your calendar. Supplies are limited.

Displays will be delivered in early March 2019.

Free Tommy the Turtle Books to Prepare Children for Emergencies

September is National Preparedness Month, and the Prepare Wyoming team is offering a free resource for libraries around the state to encourage literacy and help children become better prepared for emergencies. Similar to the work of fire departments teaching the traditional “Stop, Drop, Roll” type of messaging, their free Tommy the Turtle books help children understand what to do during a flood or tornado event.

Prepare Wyoming is encouraging libraries to request some of these free books to have as part of your library collection or in other locations where children could access the materials.

Learn more and request the books.

Similarly, if your library is interested in some of their other free programming relating to preparedness such as Hands Only CPR or other offerings, you can let them know that as well.

GPO Resources for National Preparedness Month

September is National Preparedness Month, and this year’s theme is: “Disasters Happen. Prepare Now. Learn How.” The U.S. Government Publishing Office (GPO) has compiled a list of government document resources and publications on this topic.

See the list.

The goal of National Preparedness Month is to increase the number of individuals, families and communities that engage in preparedness actions. In 2003, the Department of Homeland Security launched the National “Ready Campaign” to promote preparedness through public involvement, by empowering Americans to prepare for, respond to, and mitigate emergencies including natural and manmade disasters. This year’s theme focuses on planning, from learning life-saving skills such as CPR to taking practical safety steps like shutting off water and gas. (Source: Department of Homeland Security,  )

It’s Almost Time for Library Card Sign-Up Month

September’s coming up fast, and in case you missed it—Disney Pixar’s the Incredibles are Honorary Chairs of Library Card Sign-up Month. There are lots of super graphics and other promotional materials available for download to help spread the word in your local community about the powers of a library card.

Throughout September, be sure to follow #LibraryCardSignup on social media for fun activities and contests.

Host the ‘All of Us’ Health Research Journey

The All of Us Journey, a National Institutes of Health project related to the All of Us Research Program, is looking for organizations that are interested in hosting it as well as volunteers willing to assist when it comes to the Cheyenne and surrounding areas between September 24 to October 7.

The All of Us Research Program aims to sign up a million or more people, mostly from groups underrepresented in biomedical research, to provide their health information in order to improve diversity in health research. The All of Us Journey is a hands-on experience to build awareness and excitement about the All of Us Research Program. Through a 41-week national tour, this traveling exhibit actively engages community members to join this landmark research project that will accelerate research and improve health.

The Journey can make visits to events and venues within 2-3 hours of Cheyenne between September 24 and October 7. If your library or other organization is interested in hosting the Journey or would like to exhibit at an already-scheduled Journey event, contact George Strawley at or (801) 581-5242.

Visit the Community Engagement Network website for more information. You can also follow them on Facebook or Twitter