New Tools to Promote GoWYLD Resources in Your Library

Dec 27, 2017

The Wyoming State Library has been hearing one thing many times from librarians across the state: “Please do something to help us promote our resources!”

So that’s what we’re going to do. We’ve created a simple system to help you market the GoWYLD.net databases featuring a different one each month in 2018.

Every month, the WSL Marketing Manager, Cary Dunlap, will email a complete mini-marketing campaign to library directors to use with your patrons. It’ll include an HTML email that promotes that month’s highlighted database with instructions on how to customize it for your library and send it out. There will also be a poster that celebrates and promotes the featured resource. You can print it for use in your spaces or forward it to your email lists.

There’s no requirement to participate. This is just a simple effort from the WSL to make it easy for you to promote library resources in your community.

The first installation should arrive by Monday, January 8. Cary will strive to have each month’s new campaign out the first week of each month. If you are not the main contact for your library, and would like to be added to the email list, please contact Susan Mark at susan.mark@wyo.gov or (307) 777-5915.

Thanks go to Albany County Public Library Director Ruth Troyanek, Fremont County Library System Director Janette Mcmahon, and Uinta County Library Director Claire Francis for all their input on this project.

Please feel free to contact Cary with any questions at cary.dunlap1@wyo.gov or (307) 777-6338.

If you have a question about this or any other article, please contact us at statelibrary@wyo.gov

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