World Intellectual Property Day 2019 is celebrated today, April 26. Since its inception in 2000, every year on April 26, World IP Day highlights, through the lens of a specific theme, how IP rights encourage innovation and creativity. This year’s theme is “Reach for Gold: IP and Sports.”
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
While technology has always played a role in the sports landscape, recent advancements are fueling sports evolution like never before. For instance, widely used wearable tech – smart sports equipment embedded with sensors – enables athletes to avoid injury and better monitor and improve their performance.
And in the sports stadium, huge investments in innovative technologies ensure fans have access to a rich blend of physical and digital experiences that connect them more closely with the on-field action.
Cutting-edge technologies, from sophisticated sports prostheses to satellite navigation systems that guide blind athletes, are also enabling athletes living with disabilities to achieve record-breaking performances.
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