Tools Available to Market the New WYLDcat Rollout

Dec 12, 2022

Promotional graphicMore libraries are beginning to launch an updated version of WYLDcat, powered by Aspen discovery. The new interface offers a brand-new visual look for library catalogs and a suite of added features to enhance and enrich the patron experience.

As your library rolls out this exciting update, the Wyoming State Library encourages you to promote the change to your community to let them know all the features this new product has to offer.

We’ve created a marketing kit to give you the tools to easily let your patrons know about everything they can do in the new catalog. In addition to logos and ready-made social media graphics, the kit includes a press release, poster, and bookmark that can all be customized to tailor the message for your community.

All the materials reinforce the message that Wyoming residents can discover more in Aspen through better search capabilities, title recommendations and ratings, a record of past checkouts, and more. Also featured is the new, updated app, available for Android and iOS. The streamlined and intuitive interface makes it easy to access the catalog, manage their accounts, and download digital titles.

Access the marketing kit and get started promoting the new catalog to your patrons!

Questions about the kit may be directed to Greg Mosshammer, WSL Marketing Lead, at or (307) 777-6338.

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