From the WebJunction Crossroads newsletter:
Advocacy in Action is designed to help you plan and execute a successful library awareness campaign in your local community. Based on the approach devised by OCLC and used by more than 1,800 public libraries through the Geek the Library program, the Advocacy in Action resources will help you showcase the vital role of the library in your community and educate the public about the critical funding issues libraries face.
The campaign is organized in five phases: Plan Your Campaign, Create Awareness, Generate Engagement, Encourage Action, and Sustain the Momentum. Apply each phase of the campaign sequentially so that it gains momentum and makes an impact.